event-wearables-coverWearables (miniature electronic devices worn under or on top of clothing) are hardly new. Everyone and their grandmother has a FitBit, Jawbone, or Apple Watch nowadays to track their daily steps and veggie intake. The current buzz in the business world is how wearables are now being embraced and integrated into numerous industries, including automobilescat food, and, just this week, fashion.

Wearables are not going away anytime soon.  When Business of Fashion asked Apple’s Chief Design Officer Jony Ive about future plans for the Apple watch at this year’s  Met Gala,  he would only say, “We don’t make something and stop.” That statement alone from the infamously mum Apple exec says plenty. Apple has big plans for their watch and their imminent takeover of the wearables market, hence their sponsorship of the 2016 Met Gala, themed “Manus x Machina: Fashion in the Age of Technology”.

As diverse as the 2016 Met Gala’s attendees‘ takes on the intersection of fashion, technology and design proved to be, event profs’ ever expanding list of uses for wearables at events is just as diverse. Event industry insiders have pinpointed many ways to use custom-made wearables to better facilitate event logistics, marketing, execution, and ROI. Even if the event is small or mid-sized, wearables can increase ticket and product sales, provide real-time analytics, keep planners abreast of security situations, and even eliminate the need for attendees to carry credit cards. For more ideas, click here to read Meetings + Events Magazine‘s “12 Reasons to Incorporate Wearables at A Future Event.”

Are wearables the new frontier for the events industry? Will they take us where no planner has gone before? Maybe not, but they will help us get there more efficiently…and even count our steps along the way.

What do you think?  Contact us via our website with your input, or if you have a question for the Event Whisperers to answer.  You can also find us on FacebookTwitter, and follow our adventures on Instagram.